MC MÄSSAN 2026

The motorcycle event of the year
23. Jan 2026 - 25. Jan 2025
Jönköping, Sweden

An event you do not want to miss.

It's that time of year again! Sweden's largest motorcycle event is back for the 2026 season. Don't miss the chance to see all the new models.

F 450 GS  will of course be available along with our other models, new accessories and motorcycle gear. Get your tickets online or at the door.

You will find us at:
Booth: D04:05

Exclusive offers – only at MC Mässan 2026

BMW F 900 R

105 990 SEK INCLUDING QUICKSHIFTER AND HEATED GRIPS

Offer valid exclusively at MC Mässan 2026. Terms and conditions apply..

BMW F 800 GS

PANNIERS INCLUDED VALUE APPROX. 10 500 SEK

Offer valid exclusively at MC Mässan 2026. Terms and conditions apply..

BMW F 900 XR

PANNIERS INCLUDED VALUE APPROX. 11 300 SEK

Offer valid exclusively at MC Mässan 2026. Terms and conditions apply..

BMW R 1300 GS

TOURING PACKAGE AND VARIO-PANNIERS INCLUDED VALUE APPROX. 23 495 SEK

Model year 2025. Offer valid exclusively at MC Mässan 2026. Terms and conditions apply.

BMW R 1300 GS Adventure

TOURING PACKAGE AND ANTI-THEFT ALARM SYSTEM INCLUDED VALUE APPROX. 17 400 SEK

Model year 2025. Offer valid exclusively at MC Mässan 2026. Terms and conditions apply.

Offers apply to new orders of BMW motorcycles placed at MC Mässan 2026 only and are valid during the event period, or while supplies last. Offers cannot be combined with other promotions and may be changed, withdrawn, or extended at any time without prior notice. Final purchase price is determined by your BMW Motorrad dealer.

Value estimates are based on included complimentary items and may vary depending on dealership pricing and motorcycle configuration. Trade-in values, where applicable, are subject to dealer evaluation.

Please note that some paintwork variants shown in imagery or video may no longer be available for the most recent model range.

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Address
Elmia AB
Mässvägen 12
554 54 JÖNKÖPING
Sverige
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Learn more about the new models

Adventure

F 450 GS

Be spontaneous. Break the routine. With the BMW F 450 GS, every day can become an adventure. Thanks to the redeveloped two-cylinder engine with 48 hp and only 178 kg, it can master every trip in a light and playful way. Your adventures don’t have to be big to be unforgettable. What matters is that you experience them anew every day.

Roadster

F 900 R

This dynamic Roadster makes a proposition: Never! Stop! Challenging! You can start your own personal challenge whenever you want. Simply by getting on the bike, you’ll notice: this has the potential for top sporting performance. However, you’re only interested in having a bit of fun, and that’s possible too. Weight, ergonomics, handling: everything is designed to ensure a dynamic and fun ride. Hit the throttle, be yourself, and bring your muscles into play. #NeverStopChallenging

Sport

F 900 XR

The F 900 XR is our long-distance bend-chaser, with which you can experience thrilling performance. The design alone demonstrates that enormous forward thrust is in its DNA. Everything about the sport bike has been optimised for touring: for mountains and valleys, wind and weather, bends and straights. As such, you have complete control of your bike in any situation, and can get the most out of every kilometre. If and when you ever want to get off it is something you can decide for yourself. #NeverStopChallenging

Adventure

F 800 GS

You can rely on it, whatever the route entails. Thanks to the new, more powerful engine and many other upgrades, the F 800 GS is your perfect companion for short or long trips. Pack your bag, grab your friends and off you go. Together you will explore new paths and experience unforgettable adventures. You will experience the #SpiritOfGS up close, listen to the crackling campfire and simply leave your everyday life behind.

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