This privacy policy applies to information you provide to us about yourself on this website. It applies to personal information provided about individuals. It does not apply to any information you provide about companies and other organisations or to any information you provide to us outside of this website.




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Using the information you provide about yourself on this website

We will use your information to provide or manage the information, products or services you have asked for and to contact you in this respect, and may also use the information for general administration purposes, to help us improve the quality of our products and services and to carry out analysis and customer profiling.

We may share your information for any of these purposes with other BMW Group Companies and our service providers and agents who perform services on our behalf, such as data management firms. We may also pass your information to third parties if we have been asked to provide information for legal or regulatory purposes.

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Informing you about BMW products and services

We may also use your information to contact you with news on BMW vehicles and motorcycles and MINI vehicles and other products and services (provided by us, BMW Group Companies or their carefully selected business partners who provide BMW or MINI products or services) which may be of interest to you and occasionally for market research purposes. 

We may also pass your information to BMW Group Companies and their carefully chosen business partners who provide BMW or MINI products or services for these purposes. 

We, and these other parties, may contact you by post and phone and, if you give us your prior agreement to do so, by email, SMS and other electronic means.

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As well as BMW and MINI vehicles, the range of products offered by us, BMW Group Companies or the selected business partners include:

·                motor related BMW products and services, including (amongst other things) BMW vehicle finance, leasing and ancillary insurances, BMW vehicle accessories, BMW vehicle emergency service, BMW vehicle warranties and BMW motor insurance, and BMW personal finance products, including (amongst other things) savings accounts, a credit card and insurance. 

BMW Group Companies in Sweden include BMW Northern Europe AB and BMW Financial Services Scandinavia AB.

You can contact us at any time to opt out of marketing from us or, in the case of email marketing from us, you have the option to click on the unsubscribe link in our marketing emails. Please also contact us if you have previously asked not to receive marketing communications but would now like to hear from us with news on BMW, MINI or BMW Motorrad vehicles and other associated products and services. Our contact details appear under “Contact Us” on this website.    

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This website

We try to keep this website secure. However we ask you to recognise when providing your information to us through our website or when you send us or ask us to send you any of your confidential information by email, that the internet and email communications over the internet may not be secure. We cannot be responsible for any loss or unauthorised interception of information transmitted via the internet which is beyond our control. 

This website may contain links to other websites outside of the BMW Group. Our privacy policy only applies to our website. We are not responsible for the content, privacy or security of other websites.

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Providing information to us

If you give us information on behalf of someone else, you confirm to us that you have their permission to do so and that they are aware of the contents of this privacy policy and do not have any objection to our processing their information in accordance with this policy.

You are responsible for informing us of any change in your details, such as a change of address. You have a right to ask us to correct any inaccuracies in the information we hold about you.

You have a right to ask what information we hold about you.

If you are under 16 please do not provide us with any personal information unless you have the permission of your parent or guardian to do so.

Telephone calls to us may be recorded and/or monitored for training purposes.

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